Key Visual design for a refresh of Albertson’s summer grocery delivery program sponsored by Lay’s and Pepsi. The illustrated concept evokes playful retro warm weather fun.

top view of gym bag ready for a workout is a spring carousel ad promoting both Gatorade and Propel on walmart.com.

these snacks run hot! key visual promoting spicy burn category chips to foodservice clients. this print ad creative was versioned into banner ads and an e-blast.

key art for Arkansas specific point of sale in walmart stores. Bags hooked on fishing hooks link snacking occasion to one of the state’s most popular pastimes. Background showcases a local lake vista and ties into copy.

collection of display ads promoting the launch of cheetos mac’n cheese boxes and packs at sam’s club

Playful Sales incentive logo for Vistar, a distributor of PepsiCo and Frito Lay products.

frito lay endcap in dollar general serving summer vibes and value for the budget chain.

display ad on the sam’s club website promoting the frito lay value pack ready for the school lunch season

This retailer agnostic pos uses the iconic shapes of lay’s, Doritos, and cheetos, mixed with a vibrant abstract pattern to suggest movement and fun.

Walmart.com carousel ad featuring some of Frito Lay’s breakfast offerings in a sunny kitchen.

Awareness ad for Doritos Spicy Sweet Chili flavor

multi size display ad campaign for pop corners flavor expansions

collection of awareness ads for off the eaten path- instagram story, instagram post and facebook post promoting flavors

this ad was versioned out into multiple sizes to promote the frito lay multipacks during the holiday season

special easter packaging for cheetos bites features chester as the easter bunny mischievously uprooting a bite.

key campaign visual embodying the audacity of a soda with zero sugar using scale for drama.

Key Art / Key Visual for Clamato Summer 2020. Art Direction and execution for this key visual. the goal was to promote a social summery scenario for clamato consumption: a michelada.

Key Art/ Key Visual for the launch of the new flavor in schweppes’ ginger ale line. While this product was ultimately killed after user testing, the marketing was aimed towards millennials who are “bougie on a budget.”

key visual concept presented to clients for the 55th acm awards partnership with dr pepper. while the chosen concept used lifestyle photography, this option provided an illustration focused identity that was inspired by vintage country posters. this key visual features a pricing area where corner stores can add promotions

Key Art/ Key Visual for Snapple and the NBA’s Brooklyn Nets VIP Experience 2020. These promo ads ran February - March 2020 in bodegas, corner stores, and grocery stores in the New York area

redesign concepts for the launch of 7-up simple, a reformulated version on the original.

Dr pepper Fansville concept presented to the client. Updated existing Fansville marketing campaign with a sunset for the town and showcased the new #fanfacts football cans

this concept presented to the client featured the new limited edition #fanfacts cans and a ‘hero’ of the iconic dr pepper can with the fresh football logo, placed in fansville stadium.

a cooler loaded with #fanfact cans in good ol’ fansville stadium encourage consumers to fill up their own cooler with dr pepper this football season.

summer 2020 billboard concept presented for the Texas and Oklahoma markets. this concept was a playful illustrated option to feature dr pepper as a treat available at local partners

‘your designated mixer’ headines this key visual concept for this schweppes and uber promotion.

game instructions supporting the launch of brightfacial. a beer pong style game where sephora and ulta cast members are quizzed on their knowledge of drunk elephant and the new brightfacial product.

press release protini cream and serum

protini and d-bronzi digital PDP for sephora and other online retailers

event collateral for the 1st anniversary of drunk elephant in france

holiday kits 2022 digital ads

highlights of gifs from the scalp reset education powerpoint. a resources that trains beauty advisors and drunk elephant staff globally on the hair care line.

evergreen facebook and instagram story

highlights of gifs and illustrations from the bouncy brightfacial education powerpoint.

digital save the date that evokes the landscape of the location, texas hill country.

logo for main event’s annual employee “team member” appreciation week

designed the sport style ‘playbook’ that’s sent to all main event centers instructing field managers on best practices for hiring hourly staff. this playbook features new assets i designed like window ‘now hiring’ clings for mirrors and large windows.

I designed ‘main event style bullet journals’ for the hourly, supervisor, and managers’ annual reviews. These reviews are content dense, around 100 pages. My aim was to keep the reviewer’s interest while dealing with large amounts of copy and many introspective activities.

A 6ft wide check was presented to three great managers during the intimate live portion of the 2020 annual conference. (Unlike at Dunder Mifflin, these large checks were not lions share of the budget.)

place cards for the intimate in person vip awards ceremony

life size poster for attendees to note their learnings from the past year.

back of house guidelines to remind bartenders and servers of responsible serving procedures

describes the fun rewards employees can work towards. this poster can be seen in the back of the house of main event centers

each poster needed to convey information and statistics provided by the AHA

I chose to illustrate a vape pod and a pack of cigarettes to show the equivalence in nicotine and hazards.

Decided to brake up the facts into two sections so kids passing by in the halls can quickly scan and learn.

industrial designer for the project aimed at disrupting brand experience in airport locations across the globe. creative director shannon clemence, graphic designer briana pinaud, store layouts dan park

mini freestanding unit for small space airport locations. luggage shaped steel lightbox frames showcase visuals.

solidworks assembly of the free standing unit. the unit is used in most airport environments due to its small footprint, aesthetic appeal, and merchandising capabilities.

3d printed prototypes

pre production sample with three-dimensional hardware

train cases sit on top of freestanding units or consultation tables and invite customers to test products.

displays the slogan 'laughter is the best cosmetic' in english and various languages based on the airport's location. one learning from this prototype was to have the type lit from behind.

features lit mirrors with phone cradles for selfies, outlets for phone charging, and a large surface to test and play with products.

features a small consultation table and a ‘minis’ endcap for travel sized products

Local market Visual Merchandisers arrange Travel Retail assets to suit their needs.

consultation table and gondola hybrid

fixtures adapted to meet the retailer's specific guidelines

concept sketch for the ‘air patrol’ eyelid primer point of purchase unit. this type of display is used globally in boutiques and specialty retailers to showcase new products.

a vacuum formed piece designed for global boutiques showcases one of benefit’s most popular products.

point of sale unit that skyrockets impulse purchases of ‘mini’ size products shown in a boutique in mexico

When professional makeup artists are accepted into the BenefitPRO program they receive this pop-up book with their membership card and complementary product! graphic designers tais horta, briana pinaud

Fixture designed for the middle east markets

do your brows like a professional makeup artist with the brow contour pro eyebrow pencil. This send features all five shades on a removable easel that the influencer can snap selfies with. graphics joe weidman

point of sale display for holiday kits and sets

simple molded eyelash wands for consumers to test false eyelashes before purchasing.

point of purchase unit

to support the launch of space themed mascara, Bad GAL BANG! influencers were given this backpack with the mascara 'floating' in the window of the bag. cmf designer briana pinaud photo: in Instyle magazine

gift to beauty influencers across the globe to introduce the launch of benefit’s eyebrow product line. structure and concept design. graphic design joe weidman.

desktop email format. goal was to showcase at&t’s new algorithm to help customers pick the best next phone for them. this email targets existing customers who are upgrade eligible.

header shows customer running from cart to bring playfulness to the nudge email.

desktop format of a CRM email that lets eligible customers know they have HBO max access. keeps with at&t’s new minimal email formatting

concept and execution for this holiday magazine ad. Designed the headline to evoke Christmas carols and coordinate with the fresh new tree on the roof.

ad located on their website to promote their exceptional luxury event

banner to promote exceptional luxury event within crest’s website

carousel features all three banner ads promoting three different models

lifestyle ad features customers jumping into their luxury rideshare

lifestyle ad- customer booking a ride on his cell phone

simple and focused on conversion

conversion lifestyle ad served in a forbes article within alto’s service area prompting customers to book a ride

concept designed to be a fun and digestible way to navigate soooo many candidates

names are revealed randomly to create a dynamic sense of movement and play

learn about policy proposals, issues and their background

users can share or save pages to their ‘notepad’

landing page for yellowcup.co

market research found that the brand identities of competitors were sterile (ha). this revealed an opportunity to create a brand that made the mundane task of screening employees a humorous and lighthearted experience.

much of yellowcup’s business is drug testing which involves, well, a yellow cup. the secondary logo is a memorable mark which makes its clients chuckle.

web asset for yellowcup.co

web asset for yellowcup.co

“puddles and streams” make a splash on the landing page

web asset for yellowcup.co

web asset for yellowcup.co’s testimonials

Product components are made of metal and not seen as disposable. All products are refillable and ulitize replaceable pans of makeup to reduce waste. Ideally, these products subtly shift user perception of what sustainability can be in luxury products. 

process

refinement

model: Velia de Iuliis

window display featured in design:retail magazine (formerly Ddi magazine) august 2011

the aggressive nature of the previous branding scared off potential listeners